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How to Drive Growth in the Professional Services Industry Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy

Introduction: The Customer Journey is Changing

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy

Introduction

Curiosity Didn’t Just Kill the Cat, It Boosted ROI

“Your questions, answered. Dive into the nitty-gritty of our process, offers, and more.”

Where people spend their time, how people buy, and how people share information is all different. Plus, what consumer data companies have access to, the quality of data that’s available, and the ability that companies have to act on that data has all changed. Folks are no longer meeting customers where they are at or with the context they need. As a result, we see in the market that lead generation is slowing, sales response rates are declining, and retention rates are dipping.

In fact, 93% of business leaders report less-than-ideal connection with their data, system, internal teams, and with their prospects and customers.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy

We spent this past year digging deep into what the top 20% of growing HubSpot customers are doing to not only create meaningful customer connections, but harness those connections to drive growth in their businesses.

What’s a Connector? At HubSpot, we affectionately refer to our top 20% of growing customers that prioritize the art of forging deep customer connections in their growth strategies as “Connectors.” These remarkable businesses understand that meaningful engagement with customers is not just a buzzword, but a powerful catalyst for driving sustainable growth and building lasting relationships.

In this guide, you’ll read about what we learned from HubSpot’s connectors and what they are doing to grow better in today’s ever-changing world. You’ll learn about the “Connection Gap” and how you could greatly increase your company growth through the power of customer connection. Plus, we’ll build off those learnings and incorporate a wealth of perspective on how you can leverage and build AI into your customer connection strategy.

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